18.3Label Spotlight – Rawthentic Music

Rawthentic Music NOYZ Audio

We are really pleased to welcome Carlo Lio‘s Rawthentic Music for our latest Label Spotlight at NOYZ. Carlo kindly took the time out ahead of the latest release on the label by Bimas to answer our questions and give us an insight into what the future holds for the fledgling imprint.

Hey Carlo, First of all, thank you for taking part in our label spotlight feature here at NOYZ. As you have probably seen from the site we are huge fans of your music and Rawthentic so its a great honour to have you grace our pages!

No problem! Thanks for the support!

1. Rawthentic was created in 2005 by Nathan and Jason Borato. You soon joined forces with the brothers. How did that partnership come about?

Well Nathan was one of my fav djs and still is. I used to go watch him back in the day before I even had my first gig. We became really close over the years and shortly after he started Rawthentic I was thinking about doing the label thing to as well. So thats when he asked me to jump on board and I did.

2. How would you explain the musical direction of Rawthentic and how do you think that has developed over time?

Well Rawthentic I feel really sticks to it’s guns. Especially over the past 3 or 4 years where I feel it has really came into its sound. It def. emphasizes on the word RAW and the music bleads it. Nitty Gritty stripped down chuggy sexy dark hypnotic house & techno and everything in between.

3. You must receive a lot of demos. What advice can you give to producers who would like to get their music signed to Rawthentic?

 We do receive TONS of demos and its absolutely impossible to listen to the all. The best thing I can say to these new cats who are looking to be on the label is “Listen to the Label” then decide if you fit or not. It would make all of our lives much easier. 97% of the demos really dont fit, and its something every artist should know when sending music to any label.

4. You have obviously kept a consistent release schedule with over 70 releases so far. What have been the biggest challenges facing the label over the last 7 years?

 Well I would def say the biggest challenge for the label is myself. My career is obviously my priority so having to focus on that sometimes takes away from the label. With all the touring and gigs its not easy to give RAW the full focus I want to. But this is def changed and now with some help the label will get the full attention it deserves and we are pushing extra strong from here on out!

5. We noticed that you still sell your releases on vinyl. Do you do this for every release and what are your thoughts on Vinyl as a format moving into the future?

 We do not do this for every release. The vinyl world is still a diff ball game compared to the digital world. Theres artist that you see sell tons on beatport but wouldnt sell much on vinyl. As for the future of vinyl. I can only see it getting better. It never died as people say it did. Maybe went down hill for a minute but it never left us. I still have the warm feeling inside when holding my own release on a record and i think many feel the same way.

6. What are your thoughts on piracy from a labels perspective and do feel that the problem is worsening?

 My thoughts are simple. IT REALLY SUCKS!! But I am a realist and I know there is nothing that can be done about it. It is what it is and i dont let that problem get in head. Its a shame because we all work so hard as producers and put in obscene amounts of time to give people our art and within minutes have it online for free, but again; the issue it to out of hand. I dont know how much worse it can get but I def dont see it getting much better.

7. How do you find the time to manage running the label whilst also touring the world and having your own individual release schedule?

 Yea I sometimes ask myself the same thing. Up until a few months ago I was doing all this myself. Needless to say its been everything but easy. But I love the label and I love this game and thats what it really comes down to. I make time.

8. What are your plans for the future for Rawthentic?

Growing the label is def always the goal. But eventually I would  like to start with Rawthentic Parties when the time is right and the label has reached that level. But my main goal is to keep releasing quality music I love and the RAW followers love.

9. Can you give us any information about future releases and any new producers that you are working with that we should look out for?

 Some artists you will see upcoming on the label are / Figuera & Obando, Technasia, Onno, Bimas, The Junkies, Myself, Saso Recyd Clio.

As for myself I have some new things up on Mindshake, Scitec, Saved, Rawthentic … but there will be much more.. Now I am finally back in the studio, so that list should grow :)

10. This is probably the most difficult question of all but is there one particular Rawthentic release that is your favourite?

Def a diff Question but i would have to say my fav release is Clio – Your Eyes w/ Leon remix. Just cant get enough of it.

Thanks again Carlo!

Check out the latest release on Rawthentic by the very talented Bimas. A very solid E.P with two strong remixes from Onno and Nikola Gala.

You can purchase the entire E.P over at Beatport by clicking here

17.12Label Spotlight – Octopus Recordings

 We are very excited to welcome one of our favourite labels to NOYZ for our first label spotlight. Octopus Recordings has gone from strength to strength in 2012 after being spearheaded by its label boss and much respected producer in his own right, Sian.

Sian is currently on an extensive tour of the U.S and Australia and he kindly took the time out to take part in this interview.

Hey Sian, we at NOYZ are huge fans of your music and the music you put out on Octopus, Thanks very much for taking the time out to do a label spotlight for us!

No problem. Thanks for inviting me!

1. You launched Octopus Records in 2007. What made you want to start the label and how did you come up with the name?

Well originally it was just a small limited edition label, releases once every 6 months or less, and 2 years ago I took it over and began seriously focusing on regular releases. As with most interesting labels, it was created to be a home for music that didn’t fit anywhere else, we were making dark, clubby, big room or peak time tracks that had unusual production techniques and a similar vibe, so I felt a platform to launch this type of sound, with its special look and feel, was essential. The name is basically a symbol of adventure for me, seeing these nimble amazing animals in the wild in the Mediterranean as a kid, and being stunned by their almost supernatural powers and behaviour, the word fits perfectly.

2. The first release on Octopus was an original E.P by yourself titled Flood E.P and it featured a fantastic remix by the mighty Gui Borrato. A very impressive remixer for your first release! How did that come about?

Yes it was very generous and typical of Gui, he is a genuine music lover and just liked the track a lot. We had met and talked a lot,and his attitude and knowledge made him number one choice to launch the label, that gave us a nice start. Also it was just before he really blew up, which is something I always try to do, spot new talent rising.

3. How would you explain the musical direction of Octopus and how has it evolved since the label began?

It’s always been about specific sounding tracks, ranging from dubbier and chugging tracks right up to full force slammers. This has evolved into a more precise vision of club sounding stuff. It’s all about what I play in clubs actually, within my spectrum of taste, a true mystery ride!! Any track that hits me hard and makes me think of an atmosphere will get my interest. If you look back at our catalogue I guess you can see these are all tracks aimed right at the dance floor.

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